ISO 20252: 2012

ISO 20252: 2012

ISO 20252 was created at the initiative of European Federation of Market, Social and Opinion Research Agency Trade Associations. It superseded and replaced the British Standard, BS 7911:2003.

The standard sets out requirements for a quality management system. The standard requires senior management to be responsible for quality of client service, and the development, interpretation and continual improvement of the system. It also requires the appointment of a quality manager with sufficient authority to be responsible for and have control over the entire system.

The standard also sets out requirements for the confidentiality of research, project documentation, training, outsourcing, and reviewing the effectiveness of the quality system as a whole.

The implementation and certification of a quality management system based on ISO 20252 enables you to regulate these differences and carry out cross-border, multi-country research studies with the assurance that working procedures are compatible.

Ipsos is an innovative, entrepreneurial, client-focused organization, providing research services to clients on a global basis. They set themselves high standards and aim to work collaboratively in partnership with their teams in order service their clients most effectively.

Aligning with their corporate mission, Ipsos Malaysia has embarked to implement ISO 20252, whole program started at beginning year of 2013, and they have been successfully certified by end Dec 2013 by DQS Malaysia. During certificate hand over ceremony, their Operation Director Mr. Paul Michael Roberts quoted ” We are glad having high competent audit team from DQS. They have provide value added in the audit, and we see their input as valuable for us to improve our process. Thanks again for everything, DQS has been a great help.”

ipsos_large1Mr. Danny Ng (RH) hand over ISO20252 certificate to Mr. Paul Michael Roberts (LH), Operation Director of Ipsos Malaysia

ipsos_large2A photo session with the team of Ipsos Malaysia

To know more about this standard, and how this could benefit to your businesses, call us today at +603 3342-3259 or email us at