“It takes a lot less money to increase your retention of current customers than to find new ones-but I know I don’t give it as much effort as I should because it does take a lot of energy and effort!”
To be successful, organization must look unto the bleeds and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the important of customer satisfaction, loyalty and retention.
Customer satisfaction is important because many researchers have shown that customer satisfactory has a positive effect on an organization profitability. Due to this, the consequences of customer satisfaction and dissatisfaction must be considered.
There is also a positive connection between customer satisfaction, loyalty and retention. Therefore, customer satisfaction, loyalty and retention are all very important for an organization to be successful.
“Lenser Asia who producing high quality filter element believed implementing and being certified to ISO9001:2008, is a concrete evidence demonstrate their commitment toward continuous improvement, and enhancing their customer satisfaction…” quoted by their Managing Director during hand over of certificate ceremony.